Rose Bay Residents Fear Woolworths Overhaul

A local grocer has raised concerns about a proposed $58.6 million Woolworths development in the heart of the affluent Sydney suburb.



Photo Credit: Website/ PBD Architects

Peter Morelli, owner of Parisi’s Food Hall, fears the new supermarket would stifle smaller businesses and disrupt the local community.

Woolworths’ development arm, Fabcot, has lodged plans with Woollahra Council for a four-storey building, including a ground-floor supermarket, 13 apartments, and basement parking. The company argues that the development would address a shortage of supermarkets in the eastern suburbs.

However, Morelli contends that the area already has sufficient supermarket options, including a Woolworths Metro, an IGA, and a Harris Farm. He worries that the new supermarket would draw customers away from smaller businesses, potentially forcing them to close.

Photo Credit: Website/ PBD Architects

Morelli expressed concern that the proposed Woolworths development would negatively impact smaller businesses. He argued that there was no need for another supermarket in Rose Bay and that it would likely harm existing local businesses.

Conversely, Woolworths maintains that the new supermarket would better serve the local community’s needs, which currently relies on a limited number of full-line supermarkets in nearby suburbs.

The proposed development has sparked debate among local residents. Some support the idea of a larger supermarket, while others share Morelli’s concerns about the impact on smaller businesses and the overall character of the suburb.



The Sydney Eastern City Planning Panel is expected to decide on the proposal.

Published Date 07-November-2024

Woolworths Secures Gateway Determination for Mixed-Use Development in Rose Bay After Appeal

The development arm of Woolworths has received a green light to proceed with a mixed-use development in Rose Bay, following a successful appeal.



The plans from Fabcot, initially rejected by Woollahra Municipal Council in August 2023, propose a four-story development on a 2257-square-metre site at the corner of Albemarle Avenue and Old South Head Road. This prime location currently houses a former gasoline station and a single-story home.

Woolworths in Rose Bay
Photo Credit: Website/ PBD Architects

The council’s local planning panel initially recommended amending the local environmental plan to accommodate the project. However, the council committee ultimately voted against the proposal. Undeterred, Fabcot appealed the decision and has now secured a gateway determination, allowing them to submit a formal development application.

PBD Architects, the project’s designer, envisioned a mix of retail and residential spaces. A two-level, small-format Woolworths supermarket will occupy the ground floor,  topped by 13 architecturally designed luxury apartments targeted for owner-occupiers. Basement parking and a “pocket park” are also included in the plans.

Woolworths in Rose Bay
Photo Credit: Website/ PBD Architects

Subject land:
· 30 Albemarle Avenue, Rose Bay – 696m2 – zoned R2
· 488-492 Old South Head Road, Rose Bay – 1,561m2 zoned B4

Proposed development:
· Development encompassing all of the subject land
· Three-level carparking basement for 100 cars
· Two storey supermarket spanning ground and first floor of approx. 2,300m2
· Two levels of apartments above, comprising 20 apartments
· Loading dock and parking entrance on 30 Albemarle Avenue



Fabcot’s pursuit of this project reflects a broader shift within Woolworths’ development strategy. The company’s annual report highlights a significant increase in property development expenditure, suggesting a focus on mixed-use projects that integrate retail offerings with residential areas. Previous developments proposed by Woolworths’ property arm include projects in Kangaroo Point (Brisbane), Elsternwick (Melbourne), and Neutral Bay (Sydney).

Photo Credit: Website/ PBD Architects

With gateway determination secured, Fabcot will now move forward with submitting a development application. This paves the way for further public consultation and consideration before a final decision is made on the project.

Published Date 19-April-2024