The development arm of Woolworths has received a green light to proceed with a mixed-use development in Rose Bay, following a successful appeal.
The plans from Fabcot, initially rejected by Woollahra Municipal Council in August 2023, propose a four-story development on a 2257-square-metre site at the corner of Albemarle Avenue and Old South Head Road. This prime location currently houses a former gasoline station and a single-story home.

The council’s local planning panel initially recommended amending the local environmental plan to accommodate the project. However, the council committee ultimately voted against the proposal. Undeterred, Fabcot appealed the decision and has now secured a gateway determination, allowing them to submit a formal development application.
PBD Architects, the project’s designer, envisioned a mix of retail and residential spaces. A two-level, small-format Woolworths supermarket will occupy the ground floor, topped by 13 architecturally designed luxury apartments targeted for owner-occupiers. Basement parking and a “pocket park” are also included in the plans.

Subject land:
· 30 Albemarle Avenue, Rose Bay – 696m2 – zoned R2
· 488-492 Old South Head Road, Rose Bay – 1,561m2 zoned B4
Proposed development:
· Development encompassing all of the subject land
· Three-level carparking basement for 100 cars
· Two storey supermarket spanning ground and first floor of approx. 2,300m2
· Two levels of apartments above, comprising 20 apartments
· Loading dock and parking entrance on 30 Albemarle Avenue
Fabcot’s pursuit of this project reflects a broader shift within Woolworths’ development strategy. The company’s annual report highlights a significant increase in property development expenditure, suggesting a focus on mixed-use projects that integrate retail offerings with residential areas. Previous developments proposed by Woolworths’ property arm include projects in Kangaroo Point (Brisbane), Elsternwick (Melbourne), and Neutral Bay (Sydney).

With gateway determination secured, Fabcot will now move forward with submitting a development application. This paves the way for further public consultation and consideration before a final decision is made on the project.
Published Date 19-April-2024